Effectively utilising the power of influencers has become a prerequisite for the modern marketer’s repertoire.
In 2019, the influencer community is ever-growing and a major agenda in marketing. This course aims to provide a solid foundation and the necessary toolset to navigate the world of influencer marketing.
About the course:
This course has been designed for marketers and PRs, from all sectors, both in-house and agency based. No prior experience of working with influencers is necessary.
The aim is to help brands and agencies learn more about influencer marketing. We will show you how to connect with the right people, build relationships and develop strategic and effective influencer campaigns that will accelerate your brand.
- Introduction to Influencer Marketing
- Types of Influencers
- Types of Content
- Paid vs Gifting
- Creating YOUR Community
- Industry Standards
- Measuring Success