SevenSix Academy

Social Media & Influencer Marketing workshops created for small businesses and marketers to level up their marketing.

DATE TBC

Influencer marketing workshop

ENROL TODAY

Effectively utilising the power of influencers has become a prerequisite for the modern marketer’s repertoire.

In 2019, the influencer community is ever-growing and a major agenda in marketing.

This course aims to provide a solid foundation and the necessary toolset to navigate the world of influencer marketing.

About the course:

This course has been designed for marketers and PRs, from all sectors, both in-house and agency based. No prior experience of working with influencers is necessary.

The aim is to help brands and agencies learn more about influencer marketing. We will show you how to connect with the right people, build relationships and develop strategic and effective influencer campaigns that will accelerate your brand.

Lesson breakdown:

  • Introduction to Influencer Marketing
  • Types of Influencers
  • Types of Content
  • Paid vs Gifting
  • Creating YOUR Community
  • Industry Standards
  • Measuring Success
  • Q+A 


Course instructor:

Charlotte Williams is the founder of marketing agency, SevenSix. With a collective seven years in marketing, Charlotte has worked as a marketing manager for brands such as Hello Kitty, WAH Nails and as a freelance consultant. During this time, she created notable campaigns such as “Hello Kitty Gang” and worked with a number of high profile brands within the fashion and beauty industry.

Alongside her marketing career, Charlotte has a beauty & lifestyle focused blog and heavily engaged Instagram account. She has worked on paid social media collaborations with brands such as Dior, Karen Millen, TK Maxx and Cosmopolitan.

ENROL TODAY

DATE TBC

 

Content Creation Workshop

ENROL TODAY

Creating content can be expensive and time-consuming, but this doesn’t always have to be the case. Creating and curating amazing content is an essential part of your Instagram strategy and we want to show you how easy it can be to create the necessary content using a digital camera/smartphone and a few free apps.

This workshop has been created for small business owners or marketers looking to strengthen their Instagram feed. We will focus on creating a content strategy that will enable you to use Instagram more efficiently and effectively to grow your following, create a community and increase conversion.

We will cover:

  • Best practices for product photography
  • Creating your visual branding
  • How to plan and create a month’s worth of content in a few hours
  • Tools that will make creating and scheduling your content easier
  • Creative ways to use Instagram & Facebook stories

What to bring with you:

  • Your product (to use in photos)
  • Your digital camera or smartphone to take photos
  • Relevant lifestyle props
  • Your digital camera or smartphone to take photos
  • Your phone should be charged in order to edit and schedule content
  • A notebook

Course instructor:

Charlotte Williams is the founder of marketing agency, SevenSix. With a collective seven years in marketing, Charlotte has worked as a marketing manager for brands such as Hello Kitty, WAH Nails and as a freelance consultant. During this time, she created notable campaigns such as “Hello Kitty Gang” and worked with a number of high profile brands within the fashion and beauty industry.

Alongside her marketing career, Charlotte has a beauty & lifestyle focused blog and heavily engaged Instagram account. She has worked on paid social media collaborations with brands such as Dior, Karen Millen, TK Maxx and Cosmopolitan.

ENROL TODAY

DATE TBC 

INSTAGRAM FOR BUSINESS

ENROL TODAY

This two-hour workshop has been created to teach you everything you need to know in order to use Instagram to it’s fullest to market your business. You’ve created your account, created and curated your content… what’s next?

We will cover:

  • Creating an Instagram strategy that works for YOUR business
  • The Algorithm
  • How to use hashtags
  • Best practices for highly engaged content
  • How to build an engaged audience and create an online community
  • The importance of Instagram stories and how to use the key features
  • Features of the Instagram app including IGTV, product tagging.
  • Instagram analytics
  • The best free apps that can help improve your Instagram strategy

Course instructor:

Charlotte Williams is the founder of marketing agency, SevenSix. With a collective seven years in marketing, Charlotte has worked as a marketing manager for brands such as Hello Kitty, WAH Nails and as a freelance consultant. During this time, she created notable campaigns such as “Hello Kitty Gang” and worked with a number of high profile brands within the fashion and beauty industry.

Alongside her marketing career, Charlotte has a beauty & lifestyle focused blog and heavily engaged Instagram account. She has worked on paid social media collaborations with brands such as Dior, Karen Millen, TK Maxx and Cosmopolitan.

ENROL TODAY

COMING SOON 

Mastering Facebook and Instagram Advertising

COMING SOON

GET IN TOUCH

We’d love to hear from you.