We are excited and proud to announce the launch of the SevenSix Influencer Network and Talent Management. Our aim is to connect brands with the best BAME content creators worldwide and to ensure there is representation in mainstream advertising.
Our overall mission when the Agency launched in 2019 was to create outstanding, purpose-led campaigns and ensuring that these campaigns were diverse and inclusive. As someone who has worked both on the brand side and as an influencer, I understand how both processes work. My aim is to make sure there is representation in this industry, it’s to make sure that campaigns represent the society we live in and to set a standard for all brands to follow.
It’s important to keep in mind that with COVID-19 here, brands are likely to be focusing on surviving and responding to the crisis, with D&I being put on the backbench. We’ve already seen the recent stats from the IPA which revealed BAME representation in UK advertising agencies having declined. Which makes me wonder, who will advocate and push for BAME creators to be represented in campaigns?.
With this in mind, SevenSix Agency’s goal is to provide an avenue for brands and BAME influencers to be able to connect easily and thus the Influencer Network was born. Many content creators find it difficult to price themselves, connect with brands and lack the tools to help their channels grow. The network is ultimately a support system for BAME influencers, giving them anything from access to partnerships to pricing and growth advice.
On the other side to this sits our talent, our current roster includes: Bianca Foley, fashion and sustainability blogger, Ola Awosika, luxury beauty influencer, vocal harmonising group MiC LOWRY, Sage Adams a New York-based artist, and Michael Brooks who is a professional makeup artist and influencer. You can now see them all on our website.
We will be holding a series of online events this May, starting with an introduction to our Influencer network and Talent on May 14th which will be hosted on Instagram Live. Following this event, on 24th May we will host our first exclusive member event for the SevenSix Influencer Network.