PROPER x KFC

Our client PROPER, the UK's leading better-for-you snack brand, teamed up with KFC to release a limited-edition collaboration pack.

Our campaign worked in 3 parts:

1. The Announcement

2. The Activation

3. The PR

The Announcement

We worked with 4 foodie creators in a paid capacity to create content around the launch that was fun, engaging and most importantly, authentic to their audience. We also seeded the products to hundreds of creators to get the flavour out far and wide.

The Activation

We worked with PROPER to bring back their PROPER DROPPER, a human-size arcade machine that dunked riders into a giant pit of popcorn. The activation went on for 3 days but we hosted a preview event allowing creators to try it before the general public. We worked with 4 creators in a paid capacity

In true SevenSix style, we hosted a launch party for the campaign behind the Dropper activation for guests to eat and dance whilst watching their peers take the plunge into the popcorn pit. The party was attended by hundreds of influencers who enjoyed free nail art and tooth gems and danced to the sounds of DJ Simz.

The PR

We then worked with 3 creators to model a limited-edition gold ring designed by jewellery designer, Anna Lomax. We worked with PROPER’s PR agency to create content that would get into publications such as Hype Bae.