Our client PROPER, the UK's leading better-for-you snack brand, teamed up with Warner Bros. Pictures’ Barbie The Movie to bring you a limited-edition Barbie pack. To celebrate the launch of the collaboration, we worked with PROPER on creating London's first-ever Barbie-themed corner shop, the PROPER CORN-er Shop x BARBIE, located in the heart of Shoreditch, London.

We worked with nine creators across TikTok and Instagram to showcase the key features of the shop, spreading the excitement to their audiences and beyond.

We also hosted a launch party at the PROPER CORN-er Shop to kick-off the weekend of Barbie fun! The party was attended by hundreds of influencers who enjoyed free nail art and tooth gems and danced to the sounds of DJ Simz.