How to Grow Your Instagram Using Reels

If you haven’t seen the upgraded Instagram Professional Dashboard, don’t worry we’ve got you covered!

While you may have seen some of these tips before, there are some unique insights specifically for Reels that could really steer you in the right direction.

  1. 10 is the magic number

Instagram recommend that you post at at least 10 Reels every month in order to grow your following.

2. Engagement is key

Focus on deeper engagement. Likes, comment and reshares per viewer help your Reels reach a bigger audience. Aim to reply to comments within 7 days.

3. Relatability over everything

Relatability is really key. Try to be as relatable as possible with the content you create so you can better connect with your audience.

According to LTK, almost 75% of people watch videos from content creators because they love how these creators share products and brands in a real and relatable way through their own daily experiences.

3. The first three seconds count

Share something funny, relatable, or totally unexpected at the start of your Reel to get people hooked and keep them watching.

4. Keep an eye on your timing

30-60 seconds is your sweet spot. These kinds of Reels generally get better engagement and are shown to more audiences. (90 second Reels are a big no-no!)

5. Trending sounds for the win

The popularity of trends on Reels helps determine how content associate with those trends gets distributed.

We share all the latest trending audio in our weekly Creator Club newsletter. You can join our community below for all the latest tips, tricks and updates!

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