SevenSix Influencer Pricing Report 2023

The influencer marketing industry has been growing rapidly in recent years, doubling in value, from 6.5 to 16.4 billion dollars between 2019 and 2022 (Statista, 2023). With this growth comes the need for transparency and fair compensation. SevenSix Agency has been at the forefront of this movement, advocating for inclusive practices and empowering creators to negotiate fair fees. This brought out the launch of our updated Influencer Pricing Report, which includes pricing for Instagram, TikTok, and YouTube.

In 2021, we released Lifting the Lid: The Influencer Pricing Report, which highlighted the racial pay gap in the industry and provided a breakdown of pricing for Instagram-based brand partnerships. This report has been heavily praised across the industry by brands, agencies, and influencers alike. However, it was clear that there was a need for more information on pricing for other platforms.

This year we decided to release an updated report, providing industry professionals with the information they need to set fair and transparent fees for brand partnerships on Instagram, TikTok, and YouTube. It also provides influencers with the data they need to negotiate fair and equitable deals. By providing this information, we hope to bridge the gap between influencers and the industry, create a more level playing field, and promote an inclusive environment where everyone is fairly compensated for their work.

We believe that transparent fee structures are essential to creating an inclusive environment and empowering creators. The 2021 report highlighted the #InfluencerPayGap, which showed that minority voices are often underpaid or excluded from the industry. This gap is further perpetuated by the lack of transparency in fee structures, which often leave influencers without the information they need to make informed pricing decisions.

One of the most important aspects of the updated Influencer Pricing Report is its focus on creating a more inclusive industry. By providing pricing information for TikTok and YouTube, SevenSix Agency is acknowledging the growing importance of these platforms in the influencer marketing world. It also ensures that creators who focus on these platforms are not left out of the conversation when it comes to fair compensation.

Overall, our Influencer Pricing Report is an important step forward in creating a more transparent and inclusive influencer marketing industry. By providing comprehensive pricing information for Instagram, TikTok, and YouTube, we are trying to ensure that all influencers are aware of the market rate for their services and can negotiate fair and transparent deals with brands. We hope that this report will serve as a valuable resource for industry professionals and help to promote a more level playing field for creators of all backgrounds.

Download the Influencer Pricing Report here.