Lifting the Lid: The Influencer Pricing Report (2021)

Back in November and December 2020, SevenSix Agency conducted an industry-wide survey into influencer pricing, collecting data from over 275 influencers, brands and agencies in the UK and beyond. Based on the responses, we have put together a 16-page report delving into the influencer pay gap.

With key insights from industry professionals, expert tips on engagement, and honest insights from content creators, the Influencer Pricing Report lifts the lid on payment disparities; highlighting the overwhelming need for standardisation. The report revealed that 78% of influencers feel unconfident in pricing themselves during brand negotiations, with 57% answering that their ethnicity plays a significant role in the amount they are paid. Furthermore, 99% of those that believe the impact of ethnicity to be negatively identified as a person of colour.