SevenSix Influencer Pricing Report (2023)
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In 2021, the agency released Lifting the Lid: The Influencer Pricing Report, which highlighted the racial pay gap in the influencer marketing industry and gave anonymous anecdotes on the subject from industry professionals. The report also included a pricing breakdown for Instagram-based brand partnerships which has been heavily praised across the industry by brands, agencies and influencers alike. Every year since we have created a report that touches on the #InfluencerPayGap and updated pricing.
In 2023 we released our updated pricing report which included pricing for Instagram, TikTok and YouTube - all heavily requested by members of our Creator Club and clients.
